Welcome to Doma North

72 Hours in
Unfamiliar Reality

Premium immersive experiences for founders & C-levels on the shores of Lake Peipus, Estonia. Not a tour. Not a retreat. An archetypal journey through water, fire, ice, and community.

๐Ÿ”ฅ Fire ๐ŸงŠ Ice ๐ŸŒŠ Water ๐ŸŒฒ Forest ๐Ÿฝ Gastronomy ๐Ÿค Community ๐Ÿง  Dopamine Sober ๐ŸŽญ Immersive Theatre
The Territory

Vasknarva Region

A hidden corner of Estonia where Lake Peipus meets the Narva River. Raw nature, zero tourists, total silence.

๐Ÿ• On-Site Territory

Our own base accommodates 6 guests.

๐Ÿก Private Airbnb Villa

Large private house 15 minutes away. Accommodates up to 17 guests. Ideal for intimate group stays with full privacy.

View on Airbnb โ†’

๐Ÿจ Kurro Hotel (Opening in summer 2026)

100+ room luxury spa hotel just 25 km away. Perfect for hosting larger groups โ€” guests sleep in comfort, experience happens in the wild.

kurrospa.ee โ†’
๐ŸŒŠ
Lake Peipus โ€” 5th largest in Europe
๐Ÿž
Protected nature reserves
๐ŸฆŒ
Wild forests, dunes, rivers, canals
๐ŸŸ
Active fishing industry
โœˆ๏ธ
1h flight from Stockholm / Helsinki / Riga / Vilnius
๐Ÿš—
2.5h from Tallinn
The Experience Philosophy

Not a Tour. An Archetypal Journey.

We compete not with tourism, but with private retreats. Intimate, personalized, first-time-in-a-lifetime moments for people who've already done everything.

๐Ÿ”’

Intimacy

Max 10 equal-level guests. By recommendation only. What's said at the lake stays at the lake.

โœจ

First Time in a Lifetime

Sauna on a frozen lake. Dinner on ice. Driving on a frozen sea. Things people have never done โ€” and can't find elsewhere.

๐Ÿง˜

Archetypal Structure

Water, ice, fire, steam, food, community, challenge, transition. Almost a shamanic framework woven into every weekend.

๐ŸŽญ

Handcrafted Magic

Every detail curated. Not scaled tourism โ€” artisanal experiences that make people return each year for a new scenario.

๐Ÿง 

Dopamine Sober = New Luxury

The new status symbol isn't another Michelin dinner โ€” it's the ability to be fully present. Dopamine soberness is the fastest-growing luxury trend globally. We don't sell relaxation. We sell the reset.

๐Ÿฝ

Gastronomy

Professional chefs and natural ceremonies. Custom menus with locally caught fish & seasonal produce.

What We've Already Built

Track Record

Built from scratch by two people. Every event sold out. Every experience profitable. Zero marketing spend โ€” community-driven sales only.

600+Founders & C-levels in fff.club (Baltics & Nordics)
5Experiences delivered
60+Guests hosted
3Unicorn Founders attended
โ‚ฌ890Price per person (3-day)
~โ‚ฌ600Profit per guest
100%Sold-out rate
Existing Assets
๐ŸŒฒ
Land plots
๐Ÿ›ฅ
Fishing fleet, boats & caterer
๐Ÿ”
Snowmobiles
๐Ÿš™
Off-road vehicles
๐ŸŸ
Fresh fish & delicacies from Paadivennad.ee
๐Ÿ‘จโ€๐Ÿณ
Professionals chefs
๐Ÿก
6 guest beds on-site
๐Ÿค
600+ fff.club community
6 Signature Formats

Experience Portfolio

Three winter + three summer formats. Different emotional signatures. Scarcity by design โ€” 3โ€“4 runs of the flagship per season, 1โ€“2 of the rest.

โ„๏ธ Winter
Winter โ€” Flagship

๐ŸงŠ IceCamp

A full day on the frozen Lake Peipus. Ice fishing at dawn. Banya right on the ice with a plunge into the ice hole. Hot lunch cooked on-site over open fire. Snowmobile & sled rides across the endless white horizon.

Ice fishingBanya on iceIce plungeLunch on iceSnowmobile rides
Awe ยท Primal wonder ยท Rebirth
Highest margin3โ€“4ร— per winterProven
Winter

๐Ÿ” Team Expedition

Two teams. Two snowmobiles. GPS coordinates. Survival missions: set up camp, start fire without matches, source drinking water from snow, cook fish soup (ukha) from scratch. Teams reunite at sunset โ€” banya, shared meal, debrief.

GPS navigationCamp buildingFire craftWater sourcingCook ukhaBanya
Adrenaline ยท Leadership ยท Trust ยท Vulnerability
Premium priceTeam buildingCreates deficit
Winter

๐ŸŒ™ Night Expedition

Midday: lunch on the frozen lake. As darkness falls: deep into the forest to build a winter camp. Heated expedition tents & glamping. Banya under the stars. Dinner by the fire. Cinema projected onto the snow. Overnight in the wild.

Lake lunchForest campBanyaFire dinnerSnow cinemaOvernight
Magic ยท Fear ยท Deep bonding ยท Transformation
Ultra-premium1โ€“2ร— per winterUnique
โ˜€๏ธ Summer
Summer

๐Ÿšค River Raid

Jet ski expedition down the Narva River. Three jet skis, six riders. Support caterer follows with tables, food, drinks. Scenic stops along the river โ€” picnic, lunch, swimming. A full-day water adventure to the city of Narva.

Jet skisRiver expeditionPicnic stopsLunch on waterNarva
Freedom ยท Speed ยท Wow
High OpEx6 ridersPilot 1ร—
Summer

๐ŸŽฃ Lake Fishing + Chef on Board

Two vessels out on Lake Peipus for a full day. Check the fishing nets with the real crew. On-board chef cooks the catch live. Floating banya towed behind. Jet skis and water toys for breaks. Return at sunset.

Net checkingChef on boardFloating banyaJet skisWater sports
Calm ยท Mastery ยท Craft ยท Satisfaction
High marginExisting fleet2โ€“3ร— per summer
Summer / Off-Season

๐ŸŒฒ Forest Camp

Build a camp from scratch in the forest. Boy-scout energy: start fire with flint, cook on open flame, construct something together with your hands. Evening falls โ€” DJ set at sunset, lights through the trees, open-air cinema under the stars. Burning Man for grown-ups.

Camp buildingFire craftCook on fireSunset DJForest cinemaOvernight
Creativity ยท Play ยท Expression ยท Tribe
Highest marginLow tech costVIP tier
The Secret Layer [Future]

Immersive Theatre

Every experience has a hidden narrative layer. Guests don't just participate โ€” they are inside a story. Actors, planted characters, scripted surprises, and emotional arcs woven into the fabric of each weekend.

๐ŸŽญ Why Theatre Changes Everything

Most luxury retreats offer activities. We offer transformation through narrative. The difference between a sauna on ice and a scene in a story that happens to include a sauna on ice โ€” that's the difference between a good weekend and a memory that reshapes how you see yourself.

The moat: anyone can buy a snowmobile and a sauna. No one else combines wilderness survival, luxury gastronomy, and professional theatrical direction into a single 72-hour arc for 10-15 people. The theatre layer makes this unreplicable.

๐Ÿชž Planted Characters

Actors embedded among the group โ€” a mysterious fisherman who tells ancient lake legends, a "stranger" who arrives by snowmobile with a challenge. Guests realize later what was scripted and what was real.

๐Ÿ“œ Narrative Arcs

Each experience follows a three-act structure: Friday (the call), Saturday (the ordeal), Sunday (the return). Hero's journey mapped onto real adventure. Different scenario each season โ€” people come back for the next chapter.

๐ŸŽช Scripted Surprises

A table that appears in the middle of a frozen lake. Music that starts from nowhere in the forest. A letter found in a bottle during the fishing trip. Choreographed moments of wonder that can't be replicated or Instagrammed.

๐Ÿ”ฎ Emotional Design

Every experience mapped to an emotional curve โ€” tension, release, awe, vulnerability, euphoria, stillness. Professional dramaturgy applied to real-world adventure. This separates a "cool trip" from a "life-changing weekend."

Development Roadmap

Build Stages

Two-phase infrastructure expansion. Stage 1 unlocks 15+ experiences/year at โ‚ฌ1,500+/guest. Stage 2 builds full autonomy.

Bath Complex + Base Infrastructure

Land purchase โ€” 1โ€“2 plots from 6โ€“7 available (~1,000 mยฒ each)
Banya complex โ€” 2 steam rooms (soft + intense), wash room, rest zone
2 plunge pools โ€” hot & cold
Lounge hall โ€” rituals, dining, gatherings
Summer kitchen โ€” outdoor professional cooking station
Glamping tents โ€” flexible: lodging or lounge
Equipment โ€” snowmobiles, quads, mobile sauna, expedition tents
Landscaping โ€” forest paths, lighting, fireplace area
Floating sauna โ€” pontoon-based mini-sauna on the river

Unlocks: up to 15 guests/experience, 12โ€“15 experiences/year. External accommodation via Kurro Hotel (100+ rooms) and Airbnb villa (17 pax).

Central Lodge + Full Accommodation

Central house โ€” dining hall + semi-open professional kitchen
10 rooms โ€” double occupancy (20 guests on-site)
Conference / lounge โ€” presentations, masterclasses
Admin zone โ€” staff, storage, firewood, equipment garage
Cabins โ€” standalone 2โ€“4 person houses for premium lodging
Additional glamping โ€” expanded seasonal capacity
Full inventory โ€” tableware, audio, operational kit and other amenities

Unlocks: fully self-contained campus, 20+ guests, higher price tiers, year-round escape place, zero dependency on external accommodation.

Unit Economics

Revenue Projection

Conservative model based on Stage 1 infrastructure.

Per Experience

Guests10
Price / guestโ‚ฌ1,500
Gross revenueโ‚ฌ15,000
OpEx (~25%)โˆ’โ‚ฌ3,750
Net / experienceโ‚ฌ11,250

Annual โ€” Stage 1

Experiences / year12โ€“15
Gross revenueโ‚ฌ180โ€“225K
Total OpEx (25%)โˆ’โ‚ฌ45โ€“56K
Operator salaryโˆ’โ‚ฌ36K
Net annualโ‚ฌ99โ€“133K

Proven Metrics

Current priceโ‚ฌ890
Current profit / guest~โ‚ฌ600
Sold-out rate100%
Target price (Stage 1)โ‚ฌ1,500โ€“2,500
UpsellsSommeliers, massage, ceremonies
Margin potential75%+

All initial profits reinvested into infrastructure. Revenue scales further with premium add-ons and higher-tier formats (NightCamp, Team Expedition at โ‚ฌ2,000โ€“2,500/guest).

The Opportunity

Join the Adventure

๐Ÿง 

Dopamine Detox ร— Luxury โ€” riding the fastest-growing global wellness trend

โœ…

Proven product-market fit โ€” 100% sold-out track record, zero marketing spend

๐Ÿ“

Scales through infrastructure โ€” not headcount

๐ŸŽญ

First Time in a Lifetime and Immersive theatre layer โ€” unreplicable competitive moat

๐Ÿ›

0% corporate income tax โ€” Estonia, on retained earnings

๐ŸŒ

600+ community โ€” built-in distribution to founders & C-levels across Baltics & Nordics

Ready to build something extraordinary together?